01
Visibility
Appearance Rate — AR
How often a brand appears in AI-generated shortlists.
High visibility means the model knows you exist —
not that it will ever recommend you.
02
Selection
Selection Power — SP
How often a brand is ultimately chosen across all decision scenarios.
This is real decision power —
the share of AI outputs that end with your name.
03
Resilience
1 − Substitution Rate
How often a brand holds when conditions get harder — cost, risk, complexity.
Low resilience means the AI abandons you under pressure.
Decision Map — All Universes Combined
Where every brand stands in AI decision space
Horizontal: Resilience — does the AI keep recommending under pressure?
Vertical: Visibility — does the AI mention this brand?
Circle size: Selection Power — does the AI actually choose it?
Substitution flows - Under pressure
When an AI applies a constraint — reduce cost, reduce risk, reduce complexity — decisions shift. These flows show which brands absorb the exits of others, and under what pressure.