01
Presence
Are you included? Measure how often you enter the set of options AI considers. If you do not appear, nothing else matters.
Entry conditionThe shift
Visibility still matters — but it no longer protects companies from being replaced.
Traffic, rankings, and awareness can remain stable while your position is already weakening. Because decisions are now shaped before comparison — when AI selects which options exist in the first place. Most companies do not see this shift until outcomes start degrading.
What most teams still measure
- Traffic, rankings, awareness
- Demand generation and conversion
- Campaign efficiency and funnel performance
What increasingly shapes outcomes
- Which brands enter the shortlist
- Which answer gets chosen most often
- Which competitor wins when pressure changes
The framework
Three dimensions determine whether companies are even in the decision.
Ragnom reduces the decision layer to three practical questions. This keeps the system explainable, comparable, and usable across sectors without turning the site into a thesis.
PSR score: Simple enough to explain. Strong enough to compare.
02
Selection
Are you chosen? Measure how often the answer resolves in your favor once the shortlist is formed.
Decision capture03
Resistance
Do you still hold under constraint? Measure what happens when cost, speed, simplicity, or risk starts to reshape the choice.
Pressure test
If one of these fails, the rest does not matter.
You can be known and still not selected.
You can be selected and still not hold under pressure.
Cross-sector proof
The pattern is not random. It repeats.
In every sector tested, the same dynamic appears: A small set of brands captures most decisions. Others remain visible but are systematically filtered out.
Why this matters
The signal is measurable before results fully move.
By the time pipeline or win rates react, the shortlist may already have shifted. That is the point of Ragnom: reading structural position early, before lagging metrics catch up.
62%
of consumers already use AI to compare brands, models, prices, and reviews before deciding
40%+
of constrained decisions can move to a challenger in some sectors
86k+
AI decisions analyzed per year across 20 sectors
They act as an early signal of loss.
A way to detect: where demand will concentrate, where it will fragment and where it will move away.
For operators, this means seeing shifts before they show in the numbers.
For investors, it means reading positioning before it translates into growth.
Open market
Leadership exists, but does not fully hold.
Example dynamic from the original concept: a leader can still lose 40–45% of constrained decisions to a challenger. Strong visibility does not guarantee the final recommendation.
See a proofClosed market
The decision behaves like a default winner.
One actor captures most of the decision space, substitution stays low, and the shortlist stabilizes around a reflex choice. Different market state, different strategy.
See a proof04 — Access
This is measurement of position — not advisory, not opinion.
Most companies do not know if they are even in the decision set. This progression exists to answer that first.
Diagnostic
$3,000
One-time
Initial decision signal: present, conditionally present, or absent. Includes primary structural failure pattern.
See my position
Category Analysis
$15,000
One-time
Structural mapping of a competitive set: roles, substitution flows, dominance pattern, and pressure behavior.
See my position
Continuous Coverage
$35,000
Per year
Repeated measurement of structural shifts, substitution change, and emerging actors over time.
See my position
Strategic Coverage
$45,000
Per year
Combined entity and market-level coverage with expanded sector scope and priority access.
See my position
05 — Feedback
Do you agree? Do you disagree? What are we missing?
Most decision structures remain invisible. This is where you see yours.
Use this form if you want a diagnostic, a category study, media access, or a direct conversation about whether your market is structurally measurable.
Companies
Request a diagnostic or category analysis.
Investors
Ask for market-level or cross-category visibility.
Journalists
Request background, methodology context, or access to published proof packs.
Founders
Submit a sector or competitor set you want pressure-tested.
Request a reading
See where you are already losing decisions — and why.
A private reading shows:
Where you are excluded from the shortlist,
Where you are considered but not chosen,
Where another actor replaces you under pressure.